The third important question to be addressed by the rest of your organization is “how do you allocate resources over the next year, so you can continue to “run” your business on a day to day basis, AND at the same time begin to invest to “change” your business in pursuit of your long-term vision?” The strategy team has been thinking, ‘in a perfect world what you would like to become’. The team members on the front lines however, have to address the real world of what it takes to deliver products or services and sell and support customers each day. A strategy for balancing short term and long-term priorities can only be answered by supporting the team members who do the work to understand the vision and by providing all possible assistance to help them figure out the best way to get there. The end result of this discipline is a roadmap of operating plans and change initiative plans to guide the next year.